14 Nov 08 Video’s Silver Lining in a Bad Economy

The last big run I made with a tech company was with Webroot Software, and the explosion occurred while there was very little going on in tech, very little funding available, and our economy was in shambles. While I hate to see people hurting, and companies failing, failure is just part of playing the startup game and a down market is a great thing for companies that have a strong plan, revenue and a lean cost structure. The future belongs to niche players…

Erick Schonfeld posted a solid rundown of the current state of the online video market yesterday. The things that made me proud to be taking part in WellcomeMat’s success became more evident while reading Erick’s post, which I read only shortly after I read Mark ‘Rizzn’ Hopkins’ post entitled “Online Video Publishers Should Look to Monetize Audience, Not Video”.

Check these two articles out: it’ll make you proud to be part of the local video niche!