About the Author

Hi there. A little bit about me? Of course! I spend most of my time promoting online local video – I’m here to help people, property, and places stand out. Listen up. It’s easy to use video to highlight real estate, cities, neighborhoods, parks, schools, events, and local businesses. Join me, and stand out from the crowd! You can contact Mat via email here or online here.

Real Estate and Local Video News Roundup

Say Goodbye to YellowPages – Hello to Online Video
Borrell and Associates released a new report about the future on Print Yellow Pages titled, “Say Goodbye to Yellow Pages.” with some interesting predictions regarding where revenue will migrate. According to the report, they estimates that the yellow pages industry will loose almost 40% of their annual revenue over the course of the next 5 years. Guess where the revenue will go?

Christian Sterner, CEO of Wellcome Mat
Our ego maniac of a CEO Get’s His Head Inflated By TV Week, nuff said.

Has Mobile Local Search Finally Arrived?
Michael Boland at the Kelsey group has Local dialed in. In fact, the man’s probably got the word ‘Local’ tattooed somewhere. This week, he talks about the drive to get mobile search out of the ‘early-adopter’ stage and into the mass market. Got an iPhone? Then you might have already seen this trend coming. Then again, you read the B.Roll. We knew there was something special about you.

Free Custom Professional Videos for Local SMBs?
Woh! Citysearch is offering new customers the option to receive a free, custom, professionally shot and edited 60-90 second video vignette of their business. The video will be featured on their Citysearch profile page and customers will have the ability to embed their video in their own website, a quantum shift in old-media-empire thinking. Bravo to CitySearch for a heavy investment into local video!

Inman News Announces Innovator Awards Winners
The Inman Innovator Awards honor forward-thinking technologies, Web services, business models and innovators in online real estate, brokerage and media companies. Congrats to all the winners and nominees! Did you know that WellcomeMat was an Innovator nominee in 2007 for Most Innovative Web Service? We’ll be back!

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1 Comment(s)

  1. On Aug 2, 2008, George said:

    Video is the future and will change the whole small business landscape. Jippidy.com

    [Reply]

2 Trackback(s)

  1. The B.Roll: Week 2: [ WellcomeMat ] on Aug 2, 2008
  2. The B.Roll: Vol. 2: [ WellcomeMat ] on Aug 2, 2008

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