Social fatigue has become me, but there is one thing that I find extremely fascinating about the next generation of social tools: location based networking (”LBN”). Here’s how it’s going down: you land in a strange, or familiar city and pony up to your favorite known/unknown spot. You check out what’s happening and find out that you have friends and colleagues in the area and they are GETTING DOWN! How do you know? Because you just tapped into your favorite LBN and have tapped into the energy of the scene that you are currently a part of. You have main-lined yourself into the network of that particular area! Maybe something like this:
> Sterner’s on the L train…headed in to meet “DiVideo”
> “DiVideo” is less than two blocks from you, drinking a beer and convincing __________ that local video is the future.
> Losborne is getting her nails painted black at Nailstro and is headed to meet Sterner to throw a HUGE real estate tech party.
How is Location Based Networking relevant to real estate?
You tap into a particular area’s real estate info via your mobile device. Wow…there are 15 houses in the area that I would love to check out, all within your price range! Alongside the listings, a list of all the real estate agents within [insert radius], all ready to help you at that very moment. Now this is ad money well spent for real estate pros!
This is precisely the kind of tech reality that companies such as BrightKite are trying to create. I believe they (or someone like them) will succeed in a HUGE way, for one very major reason: technology does not satisfy the need for physical interaction as much as it inspires physical interaction.
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4 comments...
Sky Pacot / May 07 08 - 11:39 amI’m a Realtor in Lynchburg, VA. I’m just new to this site and just starting to tap into the power of video with Real Estate. I am excited to learn more from the blogs and hopefully new connections on welcomemat. I haven’t done any video to really post, but I am hosting Live open houses. I’m using a product that allows me to webcast (very affordably) straight from my website so consumers can watch live tours and text in with questions. there is on archived on my site at www.myagentsky.com.
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WellcomeMat / May 07 08 - 11:44 amSky…that is awesome that you are doing live open houses! Going to check that out.
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Losborne / May 23 08 - 9:03 amHow did you know I go to Nailstro for my black nail polish? ha.
Yes, LBN is where’s it’s at for real estate and local business.[Reply]
Jim / May 26 08 - 9:39 amIt appears BrightKite is just for a few chosen people. BrightKite is very stingy with their invites. I’ve been trying for weeks, no luck. I twitter a fair amount, have an iPhone, blog, website, etc. Guess I don’t fit their profile. TO succeed I think they need to move away from an elitist business model.
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