About the Author

Co-founder of WellcomeMat.com, the leading provider of online real estate video. Creative Director for the New York Television Festival, the industry’s first recognized independent TV festival. You can contact Phil Thomas via email here or online here.

Should Realtors Video Blog?

posted by Phil Thomas Di Giulio

Video took center stage at this year’s Real Estate Connect conference in New York City. During the first day, a fascinating conversation took place on a panel moderated by Jeff Turner, President of Real Estate Shows. The panel was titled,”Beyond the Written Word: Videoblogging and Podcasting“. The following text is pulled from the description of the panel:

“Join an expert-driven panel discussion on how to infuse color into your blog with videos and podcasting. Panelists will discuss easy methods for using new mediums to connect with your audience.”

A few minutes into this video and you’ll quickly realize that the word ‘easy’ was replaced (and positioned) with words like ‘difficult and time consuming’. Fortunately, Doug Heddings of True Gotham dropped some sanity back into the discussion with comments like:

“There is probably a larger percentage of people…that could [video blog] than in my opinion couldn’t.”

“I don’t understand any of what was just said [about video technology], and I am successfully video blogging…not only because I have a good camera man, and a good editor, but I have WellcomeMat.”

I thought Jeff did a excellent job moderating the panel and each panelist helped round out the subject while providing their own unique experience with the medium. We’ll sum up our thoughts in another post. In the meantime, watch the video (or pick out the parts of interest - yeah chaptering!) and then tell us what you think. Should agents video blog? Is it the time and cost you spend creating video that makes zero sense OR the opportunity lost by not seizing on the opportunity?

The Panelists:
Moderator: Jeff Turner, President, RealEstateShows.com
Mike Price, President, ML Broadcast
Rachel Natalie Klein, Founder, IntoTheBox.tv
Douglas Heddings, Senior Vice President, Prudential Douglas Elliman
Daniel Rothamel, Realtor, RealEstateZebra.com

(NOTE: If the audio seems a little scratchy, it’s because of a bad audio-in feed. Nothing we could do about it.)

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1 Comment(s)

  1. On Feb 11, 2008, Lola Audu said:

    This was really helpful. It still seems quite intimidating, but there are definitely some good options explored within this video. Also appreciated being able to view Rachael’s work in NYC. Very good.

    [Reply]

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