posted by Christian Sterner

We are often asked “what’s going to happen to real estate?” Sometimes, this question means “hey..which way is the market going to go?” Other times, what we are being asked is “what is 2.0 doing to the industry?”

People tend to treat the real estate market like it’s some giant living in the woods somewhere. What’s the monster going to do? The answer to all of these questions is You Are Real Estate. 2.0 isn’t doing anything to real estate…it is real estate. Real estate will head in the exact direction that we as an industry push it.

They say that the true test of a man/woman is what they do when they get knocked down. The market has dealt a blow to just about everyone by now, but this is where winners take their stand. Lazy marketing, apathetic attitudes, and lame excuses (such as “the media is hurting my business!”) make you the victim. You are the local media that the national publications/news outlets can never beat. You are the local resource, and can shoot videos that highlight your knowledge of your territory. Be the media, be the change, be real estate. Don’t be a victim.

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