Comments on: The Beginning of the End for User-Generated Video? http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/ Videos Connecting People & Places Thu, 28 Aug 2008 03:44:10 +0000 http://wordpress.org/?v=2.2.2 By: TubeMogul Blog » User Generated Video is Dead? http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5119 TubeMogul Blog » User Generated Video is Dead? Thu, 06 Dec 2007 07:55:17 +0000 http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5119 [...] put out an interesting blog post recently titled, “The Beginning of the End for User Generated Video?” In it, they basically state that the reluctance of advertisers to plop down money in UGC [...] […] put out an interesting blog post recently titled, “The Beginning of the End for User Generated Video?” In it, they basically state that the reluctance of advertisers to plop down money in UGC […]

]]> By: Obeoman http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5116 Obeoman Tue, 04 Dec 2007 14:23:15 +0000 http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5116 Once again, the market decides: garbage in, garbage out - but not from Wellcomemat. The consumer-in whatever role they play-will determine what the best product is with their money. Obeoman Steven Stearns Once again, the market decides: garbage in, garbage out - but not from Wellcomemat.

The consumer-in whatever role they play-will determine what the best product is with their money.

Obeoman
Steven Stearns

]]> By: Phil http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5111 Phil Mon, 03 Dec 2007 20:28:53 +0000 http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5111 It has been our experience (www.azoocacapture.com) that the large advertisers are concerned about being "attached" to a questionable video -- one with questionable content. If a questionable video hits the viral highway with your company attached, the potential PR nightmares would be horrific. When we start advertising, we plan to keep the advertising seperate from the video so that advertisers exposure will be limited. USG will be around forever. PSG will be around forever. There are situations for both. Monetizing continues to be a challenge. It has been our experience (www.azoocacapture.com) that the large advertisers are concerned about being “attached” to a questionable video — one with questionable content. If a questionable video hits the viral highway with your company attached, the potential PR nightmares would be horrific. When we start advertising, we plan to keep the advertising seperate from the video so that advertisers exposure will be limited.

USG will be around forever. PSG will be around forever. There are situations for both. Monetizing continues to be a challenge.

]]> By: WellcomeMat http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5110 WellcomeMat Mon, 03 Dec 2007 15:41:42 +0000 http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5110 You are right in regards to entertainment video online, but miss on the real estate front. Entertainment is not what real estate video is all about, although entertainment value does help. We'd all rather watch entertaining videos, but in the end, real estate video is about matching buyers to properties. Real estate videos will rarely meet the masses' entertainment standards, but video helps the masses nonetheless. You are right in regards to entertainment video online, but miss on the real estate front. Entertainment is not what real estate video is all about, although entertainment value does help. We’d all rather watch entertaining videos, but in the end, real estate video is about matching buyers to properties. Real estate videos will rarely meet the masses’ entertainment standards, but video helps the masses nonetheless.

]]> By: LuxuryProperty.c om http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5105 LuxuryProperty.c om Sun, 02 Dec 2007 01:05:18 +0000 http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5105 This announcement by Brightcove comes as no surprise… Just as Fred suggested, any business unable to monetize their video content is going to be facing storming weather ahead. If UGC videos aren’t entertaining, educational or providing value to the viewer they won’t be watched. If nobody is watching, then of course from a business (aka advertising) perspective they are worthless. The real adverting dollars will be found attached to professional video content. “A Pew Internet & American Life Project study suggests 62% of online video viewers report their ‘favorite’ internet videos are those that are professionally produced.” This statistic is even a bit dated, the number has grown. We’ve seen this trend brewing for awhile. The last thing anyone should want is a bunch of real estate agents walking through houses with video cameras. Who is going to want to watch that? I posted on this issue back in August. UGC is on the way out. PGC is on the way in. http://blog.luxuryproperty.com/2007/08/26/pgc-vs-ugc-why-the-right-video-content-makes-all-the-difference/ This announcement by Brightcove comes as no surprise…

Just as Fred suggested, any business unable to monetize their video content is going to be facing storming weather ahead. If UGC videos aren’t entertaining, educational or providing value to the viewer they won’t be watched. If nobody is watching, then of course from a business (aka advertising) perspective they are worthless.
The real adverting dollars will be found attached to professional video content. “A Pew Internet & American Life Project study suggests 62% of online video viewers report their ‘favorite’ internet videos are those that are professionally produced.” This statistic is even a bit dated, the number has grown.

We’ve seen this trend brewing for awhile. The last thing anyone should want is a bunch of real estate agents walking through houses with video cameras. Who is going to want to watch that?

I posted on this issue back in August. UGC is on the way out. PGC is on the way in.

http://blog.luxuryproperty.com/2007/08/26/pgc-vs-ugc-why-the-right-video-content-makes-all-the-difference/

]]> By: WellcomeMat http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5103 WellcomeMat Fri, 30 Nov 2007 04:38:48 +0000 http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5103 Don't plan on WellcomeMat disappearing...we're just starting to have some fun. Don’t plan on WellcomeMat disappearing…we’re just starting to have some fun.

]]> By: Fred Light http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5102 Fred Light Fri, 30 Nov 2007 04:31:05 +0000 http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5102 It's all about money. I've been saying this for 2 years, and it's always been my biggest head scratcher for all of these video sites that are cropping every other day. Nobody goes into business for their health - if you can't make money, you will be gone. If you're being supported by VC money, and you're not MAKING money at some point, you will also be gone. All of these video sites are doing pretty much the same thing - and none are making any money. It just makes no sense to me, so this news is not at all surprising, other than it took this long to start seeing some falling by the wayside. Everyone is experimenting with different ways to monetize this business, and I'm sure at some point, something will stick - and work. But until that time comes, I'm afraid many of these sites will probably disappear over the coming year or two.... It’s all about money. I’ve been saying this for 2 years, and it’s always been my biggest head scratcher for all of these video sites that are cropping every other day. Nobody goes into business for their health - if you can’t make money, you will be gone. If you’re being supported by VC money, and you’re not MAKING money at some point, you will also be gone.

All of these video sites are doing pretty much the same thing - and none are making any money. It just makes no sense to me, so this news is not at all surprising, other than it took this long to start seeing some falling by the wayside.

Everyone is experimenting with different ways to monetize this business, and I’m sure at some point, something will stick - and work. But until that time comes, I’m afraid many of these sites will probably disappear over the coming year or two….

]]> By: Joseph Ferrara.sellsius http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5101 Joseph Ferrara.sellsius Thu, 29 Nov 2007 17:05:04 +0000 http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5101 Quite agree that advertisers (at least the big dogs) don't see the value in UGC advertising. And those who built there models on that foundation face problems. So the challenge for the creative types is to find out how to monetize UGC video that does not depend on big dog advertising bucks. There are answers. Just think outside the video screen box :) Quite agree that advertisers (at least the big dogs) don’t see the value in UGC advertising. And those who built there models on that foundation face problems.

So the challenge for the creative types is to find out how to monetize UGC video that does not depend on big dog advertising bucks.

There are answers. Just think outside the video screen box :)

]]> By: WellcomeMat http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5100 WellcomeMat Thu, 29 Nov 2007 16:46:14 +0000 http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5100 Fact Check Completed. My friend from Mania sent this back to me via email regarding this post: "Maniatv was the first to call BS on user gen because no one wants to sponsor content such as people dancing in their underwear or pirated videos. Wellcome's offering is completely different and totally viable because the video is professional in nature, has intrinsic value to the industry and would not harm a brand image if it were sponsored. Web Video: Move Over, Amateurs BusinessWeek - Nov 19, 2007 The 3000 user-generated channels simply didn't pull in enough viewers, maniatv CEO Peter Hoskins says. Roughly 80% of people were watching the professional ... http://www.businessweek.com/technology/content/nov2007/tc20071119_701831 .htm?chan=top+news_top+news+index_businessweek+exclusives Fact Check Completed. My friend from Mania sent this back to me via email regarding this post:

“Maniatv was the first to call BS on user gen because no one wants to sponsor content such as people dancing in their underwear or pirated videos. Wellcome’s offering is completely different and totally viable because the video is professional in nature, has intrinsic value to the industry and would not harm a brand image if it were sponsored.

Web Video: Move Over, Amateurs
BusinessWeek - Nov 19, 2007
The 3000 user-generated channels simply didn’t pull in enough viewers, maniatv CEO Peter Hoskins says. Roughly 80% of people were watching the professional … http://www.businessweek.com/technology/content/nov2007/tc20071119_701831
.htm?chan=top+news_top+news+index_businessweek+exclusives

]]> By: WellcomeMat http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5095 WellcomeMat Thu, 29 Nov 2007 03:49:33 +0000 http://realestatevideo.wellcomemat.com/2007/11/28/the-beginning-of-the-end-for-user-generated-video/#comment-5095 Actually, to the credit of VC(s) and the companies that they have funded, online video companies are trying everything: pre-rolls, post-rolls, interactive ad delivery..everything. The main problem is not the types of ad delivery mechanisms, but rather the fact that the big brands (and therefore the lion's share of ad revenue) aren't largely willing to gamble their brands within user generated content. It's potentially dangerous for them. Actually, to the credit of VC(s) and the companies that they have funded, online video companies are trying everything: pre-rolls, post-rolls, interactive ad delivery..everything. The main problem is not the types of ad delivery mechanisms, but rather the fact that the big brands (and therefore the lion’s share of ad revenue) aren’t largely willing to gamble their brands within user generated content. It’s potentially dangerous for them.

]]>