Archive for August 8th, 2008

What do Real Estate Video and Online Dating Have in Common?

posted by Christian

I recently had a very funny conversation with my cousin-in-law. He had just moved to Boulder from Pittsburgh, and quickly started a new job (thank God or he would have been living with us for years). On his first day, he befriended this guy that had a picture of a beautiful woman on his desk. Jared couldn’t help but think that this guy was playing way out of his league, so he asked him, “how did you did you score such a hot lady?” The unnamed person went into this whole thing about he had yet to meet “his girlfriend” but she lived in Pennsylvania and the rendezvous was around the corner (he had met her on the web). This became the dinner time joke for us for weeks: the guy was completely convinced that he had hit the jackpot and was-for sure-destined for the woman in the outdated bath robe with curlers in her hair (cigarette optional).

Rude Awakening.

How the heck does this relate to the use of video in the real estate space? Simple: it’s the closest thing to real that you can get. Can it be shaky, or low-budget when done by someone other than a videographer, yes (100% true and videographers can do wonders). Does this matter? I guess this depends on who you ask. Is it genuine? Definitely. The moral of the story:

You can choose your best picture(s) and put it on a dating (or real estate) site, but don’t count on people appreciating a rude awakening.

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