Like him or hate him, Michael Arrington of TechCrunch.com is going to be remembered as a staple within the 2.0 mainstream. Today he has written what I believe to be a monumental blog post, one that will be leaned on very heavily as a source of information regarding “The Big Fizzle” that is becoming Silicon Valley.

For many of us whom started on our quest for innovation and fun well before the nonsense started (yes, WellcomeMat is a team that thrives on the challenge of what we are doing and how we can change the face of real estate), “2.0″ is the most annoying catch-phrase known to man. 2.0 is what “The New York Times” is to PR people, what the phrase “Xtreme” is to action sports lovers. In a word, LAME. Hype is something that I (Christian) personally run from, and 2.0 is the phrase that sums it up.

Is the sky falling in Silicon Valley? I don’t want to be bearish because I know many people out there, deserving of big success, that will become part of the fallout. But, although the face of the losers has changed this time around, The Big Fizzzzzzle has just been documented by the guy that is partially responsible for 2.0’s occurrence. Good thing WellcomeMat is a nitch play, with zero debt, and no obligations to VC firms. It could get ugly.

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