It’s Official…2.0 Means Free
By WellcomeMat on Mar 30, 2007 in WellcomeMat | comments(5)
Joel Burslem just posted about WellcomeMat’s newest release. Shortly thereafter, we received an email from a very brave soul that absolutely has to be posted right here on our blog:
“$30 per video, per month. Ok, sounds like Realtor.com has been talking to you guys and done some convincing. That is not Real Estate 2.0, that is 1.0. They are looking for ways to make it since all the new companies are coming out. Realtor.com has always nickeled and dimed Realtors for every single service and now you are involved. I am pulling for Zillow and Trulia. The heck with you and Realtor.com.”
Here is some clarification:
1) We did not complete a biz dev deal with Realtor.com. Rather, if agents/brokers wish (and many do) to submit their video tours to Realtor.com, we completed the process (except technological integration) for them to do so.
2) This person has been so brave as to both a) not identify him/herself, and b) to announce themselves as the authority of what “2.0″ means.
Here are some ideas to ponder regarding the full penetration of video into the real estate space.
1) If a website collects real estate video content for a long while without charging, what motivation do sellers have to take down property that is no longer available?
2) All of these free video sites (2.0 I guess?) will integrate, at some point, advertising into your videos, or within the experience. Would you still want to use them when this happens? And, where does this leave you…maybe uploading your content to a site where you can control the branding of your marketing materials?
3) Does video require support to make it into the mainstream of real estate? Our team happens to believe so.
In short, WellcomeMat doesn’t really care if you call us 2.0 or not. We do care to be around, healthy, growing, and supporting our customers the way they deserve to be supported in a couple years. Thanks for the feedback Mr. or Mrs. Anonymous!
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