Joel Burslem’s post asking “who will be the first to publish a real estate video channel on Youtube?” had the desired effect (the mind got moving after reading it). He wisely spoke about what would merit a solid real estate video channel:

“The secret to creating a successful real estate video portal will be to make sure the videos are placed in the proper geographical context (state, county, neighborhood) and figuring out a way to present viewers with the most relevant videos to them individually (i.e. extensive filtering options).”

I have a million questions regarding this post, but here is where they start:

-Is reach what we should all be after, or should we be targeted?
-Is real estate video about total views or the sale of the properties?
-Where does the quality of the video experience come into play (resolution, interactivity, lighting)?
-Who takes care of making sure that the video content remains relevant to what property buyers are looking for (ummm…is this real estate, or is it some guy doing a “Hot Deal” infomercial)?
-Do you think that home prices justifiable of a professional video shoot demographically match what users can afford?
-Is traffic going to run downstream to the correct parties (the agents/pros/property & business owners!!)?
-Who supports the process of getting video where it needs to be (up on a server, and on the content owner’s sites)?
-Is the video experience branded to the proper parties?

Let it rip on the comments guys/girls. You can bet WellcomeMat is going to bring it (we were already headed where we need to go before, but Mr. Burslem lit a white hot fire under the collective arse of the Mat). Thanks Joel….we needed that!

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