Team WellcomeMat has had many, many conversations with people about the difference between video and virtual tours. Instead of taking the time to write negative things about virtual tours (we wouldn’t have much to talk about if you choose virtual tours over video), I would rather speak to the strengths of video:

-Video brings an entire space together (rather than segmenting spaces into pivot points)
-Video invokes emotion into viewers
-If done right, video has personality…or shall we say “AHA!”

AHA-first identified by Stephanie Rosenbloom of the New York Times-is the moment that each of us have when we have found our next place to live or do business: it takes effect almost instantaneously, it has everything to do with what we cherished during our upbringing, and is all about how we personally define “home.” What are you doing to get people to AHA! online?

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