Agent + Video Pro = Magic?
By WellcomeMat on Feb 26, 2007 in WellcomeMat
I’m convinced video is a far more effective way to market your properties. Now what? I can shoot and upload my own video OR decide I want professional help. What do I do? Everyone’s telling me why video is best but no one’s telling me how to make it happen. The more I think about it, the more questions come to mind. Is it worth the cost to higher a Video Pro? Will user generated content (me shooting my own video) suffice? Should I be on camera? Should I avoid the camera and simply shoot the property? What about music or voiceovers? The anxiety builds, still no answers.
We’ve put a little video together to show you how True Gotham blogger Douglas Hedding’s (founder of the HEDDINGS property group and SVP of Prudential Douglas Elliman) made video work for him. Perhaps it will help you answer your questions.
The following is a behind the scenes look at what happens when an Agent, Douglas Heddings and a Video Pro, Teddy Stoecklein combine to create a professional real estate tour. Feel free to pass it on. In the coming weeks, we’ll be posting some other examples of how agents and sellers alike are using video (pro and user generated) to market property more effectively.
When you’re done you can watch the end result of Doug’s shoot here:
www.wellcomemat.com/dlh
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On Feb 26, 2007, John Schroeder said:
2 schools of thought here. First school of thought is that any video online, Marketed in the Correct Way, will get views on the property. Second is that the professionally shot video will showcase the home better. I believe that it will be a fairly quick transition in real estate videos from the first to the second. Those of us who adopt this technology earlier than others will have an advantage down the road.
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On Feb 27, 2007, WellcomeMat said:
Well said John. The combination of a well shot and properly marketed video provides significant advantages over your competition. More importantly, video helps consumers focus on properties that truly interest them. As a direct result, agents/sellers spend less time showing and more time selling.
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